Communication and international public relations
– syllabus en-
Master International Business, Second year, 2021-2022, room 88, Tuesday, 18:00-21:30
Universitatea Creștină ,,Dimitrie Cantemir”
Facultatea de Administrarea Afacerilor Internaționale
Conf. univ. dr. Adrian Niţă
Pagina personală: www.adriannita.ro
Description: the course will present the major aspects of communication and public relations in the international affairs.
Specific objectives: To know the category of public relations and the history of PR ; to know relationship with marketing, management and publicity ; to identify target-public ; to know the main themes of international affairs ; to know the strategy of public relations and the strategic tools ; to know the modalities of public communication ; to know and use tools for institutional communication ; to know the major aspects of the elements of public speaking ; to know and good manage of crisis situations ; to know and manage the communication in crisis situations ; to know the public discourse in spontaneous situations ; to know and form skills as spokesman
Assessment: 25% practical activities (10% presentation, 15% paper) + 75% exam
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- International Public Relations
Lesson 1. Public relations: introduction and history
Seminary 1. Introduction
Lesson 2. Relationship with marketing, management and publicity
Seminar 2. Exercises and applications
Lesson 3. Identification of publics
Seminar 3. Exercises and applications
Lesson 4. International affairs: introduction; PR in international affairs
Seminar 4. Exercises and applications
Lesson 5. Strategy of PR. Strategically tools in online communication
Seminar 5. Exercises and applications
- Communication in the international business
Lesson 6. Modalities of public communication
Seminar 6. Exercises and applications. Setting the theme for paper.
Lesson 7. Tools for institutional communication
Seminar 7. Exercises and applications. Research: bibliographical information.
Lesson 8. Elements of public speaking
Seminar 8. Exercises and applications. Research: reading sheets.
Lesson 9. The management of crisis situations
Seminar 9 Exercises and applications. Writing the paper: work plan.
Lesson 10. Communication in crisis. Communication plan. Practical modalities
Seminar 10. Exercises and applications. Writing the paper: first draft.
Lesson 11. Public speaking in spontaneous situations
Seminar 11. Exercises and applications. Writing the paper: second draft.
Lesson 12. The spokesman
Seminar 12. Exercises and applications DEADLINE FOR THE PAPER!